MARKETING CONCEPT

Customer needs are discovered and the organization’s processes are orchestrated to serve those needs truthfully. A company practicing the marketing concept achieves corporate goals by meeting its customer needs better than its competitors. In a marketing oriented company all activities are focused upon providing customer satisfaction. The company understands that the achievement of customer satisfaction is dependent on integrating company-wide efforts. The belief that customer needs are central to the operation of the company runs through production, finance, research and other departments. Decisions are taken in these departments keeping in consideration the impacts that the decisions will have on the customers. The role of marketing is to champion the cause of the customer and to orient the whole organization towards serving customer needs. The management must believe that corporate goals can be achieved only through satisfied customers.